EDF Electric Adventures
Electric Adventures, a six-part influencer-led film series starring some of the UK’s favourite influencers: Camilla Thurlow, Jim Chapman, Colin Furze, Mother Pukka and The Michalaks that raises awareness of EDF Energy’s Electric Vehicle proposition through compelling storytelling.
Each episode is a classic British road trip – with a twist. Using search and audience data, Electric Adventures tackles the myths around the Electric Vehicle marketplace such as range anxiety, practicality and costs. We gave each influencer an electric car and filmed their adventure – challenging them to push electric cars to the limits and busting the myths along the way. The episodes strike a careful balance between the influencers entertaining personality and practical advice. For example, Colin Furze showcased the power of modern batteries in a unique way directly related to his expertise as an inventor.
The strategy uses long-form story telling to entertain and explain EDFs work in the Electric vehicle space, removing the audiences barriers to purchase though data led content shifting the brand from utility to lifestyle partner.
The films have recieved over 1 million views, with an average view time for each film of 3m 40s, 788% above target.
Electric Adventures has been nominated for multiple awards including DMA Award, an Online Influence Award and two DADI Drum Awards.
Electric Adventures Episode 1 – Just for the Halibut
Electric Adventures Episode 2 – Hack to the Future
Electric Adventures Episode 3 — Wave of Change
Electric Adventures Episode 4 – Who’s in Charge?
Electric Adventures Episode 5 – New Heights
Electric Adventures Episode 6 – Fission Impossible