After leading and winning the Unilever Lynx social digital pitch in 2008, myself, along with the team at TMW have developed and grown an award winning presence for Lynx across Facebook, Twitter, mobile and digital platforms. Developing a content platform that continues to drive engagement brand growth and sales. The programme has been awarded globally by The Webbys, The IPA, Campaign and the DMA amongst others.

Lynx Spray – April Fools

To celebrate April Fools day, Lynx wanted to create a video and social campaign that got people guessing about their next new product. TMW created a film, hugely reminiscent of the ‘classic’ Lynx TV ad but with a unusual twist (oh and on a miniscule budget).

The launch of the film coincided with a partnership with the Nokia Facebook channel who ‘leaked’ a number of phone hardware blueprints that saw far too many people fooled about the new Lynx Spray App. An app which sprays Lynx from your phone (as if).

Lynx Mynx content

The attack of the 50 foot Lynx Mynx was part of an ‘ask the audience’ crowd-sourcing mini campaign that called out to our Facebook fan base to request what they would like to see the Lynx Mynx get up to. The favourite submission was ‘Can a giant Lynx Mynx cause havoc in New York’ – obviously, this is social media so we had to respond fast – the resulting film was conceived, shot, composited and edited in 4 days.

To celebrate Lynx reaching a Million fans we released a ‘Rube Goldberg’ style film. The Film had loads of hidden Lynx references which got our audience guessing and re-watching to find them all.


Skills: Commercial
Client: Unilever Lynx